Be careful of stereotypes

Unconscious biases are social stereotypes about other groups of people that individuals form yet are not consciously aware of. We all have biases but by becoming aware of unconscious biases, challenging them and actively working to reduce them, we can enable better engagement and communication.

Review your ideas and consider if your proposal perhaps reflects an unconscious bias. Use inclusive language and ensure you are being truly inclusive. When planning communication, events, wayfinding, signage, engagement or consultation, consciously consider whether your biases are affecting your thinking.